New Gillette Commercial!

To give you a better idea of what my job entails, please view the youtube video below for the new Gillette commercial featuring Tiger Woods, Roger Federer and Derek Jeter. Enjoy!

http://www.youtube.com/watch?v=2kczi7QV5-Q

To sum up my company’s [Platinum Rye] job in this mix, this is what we do: Since this commercial uses music [ie. Bee Gee’s “Stayin’ Alive”] along with image/likeness of the film Saturday Night Fever, the company needs to obtain music and property licensing rights. We reach out to the rights holders of the music and film and negotiate. And voila, that’s what entertainment licensing entails, (leaving out all of the gory details and paperwork of course!)

Please pass this along to your friends and whoever would find this interesting!

April 16, 2009. Tags: bee gees, derek jeter, gillette, golf, razors, roger federer, saturday night fever, stayin alive, tennis, tiger woods, yankees. Uncategorized. Leave a comment.